Job reference #6170_8532992

Marketing Operations Lead

Job Description:

This role is responsible for developing, iterating, maintaining, and managing the planning, workflow processes and tools ADP uses to ensure measurement of cross-channel marketing campaigns and deliver on business objectives. This role will help ADP develop a repeatable, multi-business unit planning process and downstream workflows to execute on ADP marketing plans and assembling trackable campaigns throughout the enterprise. Cross channel campaign execution requires coordination with a wide range of ADP teams.

 

Responsibilities include:

• Subject matter expert for ADP’s marketing measurement process utilizing Marketing Resource Management best practices.
• Administer, iterate, and deliver marketing processes enabling measurement throughout ADP business units using a combination of marketing automation systems, marketing resource management and planning tools.
  • Maintain and iterate a common set of standardized metrics/KPIs enabling a uniform view of marketing results. Measurements span budgeting and go-to-market activities to revenue and return on marketing acquisition cost
  • Administer, maintain, and iterate processes used to execute, record marketing investments, and measure outcomes
• Develop a strong working relationships with marketing teams, sales leaders, and third party partners
• Understand the workflows, technology, and interdependencies of Marketing Operations, Business Units, and Marketing Shared Service functional teams.
• Monitor and audit processes to ensure accuracy of data, adherence, and provide resolution of issues found.
• Educate and train marketing strategists, leaders, and execution teams on proper procedures to ensure measurement of marketing investments.
• Drive alignment for cross-functional marketing activities including deployment configuration, testing, analysis, technology, data, and measurement.

Qualifications Required:

• Strong understanding of aggregate Marketing Analytics across the mix of traditional and digital marketing channels, platforms, tactics, and technologies
• Strong marketing technical experience, including marketing automation, MRM, Web analytics, search, digital display, budgeting/planning tools, and CRM systems (SFDC preferred)
• Understanding of marketing data, databases, and integrations
• Experience with structuring large amounts of data from diverse sources for warehousing
• Strong communication skills with the ability and desire collaborate with key business and marketing stakeholders
• Exceptionally strong quantitative, analytical, and problem solving skills
• Excellent verbal and written communication skills
• Expert knowledge of marketing principles, practices, tactics and tools
• Experience with Marketing Resource Management (Workfront or equivalent) tools and processes

 

Education and Experience Required:

• BA or BS in Marketing or related field; Master of Business Administration preferred
• 4+ years of cross-channel campaign performance management
• Experience with MRM and CRM applications

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, non-job related physical or mental disability, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.